Marketing For Dummies…
Michelle & I were browsing through the drugstore aisle the other day looking for something over-the-counter to treat her migraines.
Michelle prefers Advil so we were happy to see they actually had a product made specifically for migraines… or so we thought. I was curious to know what was different about this product versus regular Advil (which is really just ibuprofen). To my surprise the ingredients were the same:
“Active ingredient (in each brown oval capsule) Solubilized ibuprofen equal to 200 mg ibuprofen (present as the free acid and potassium salt)”
Uhm, excuse me, but in the dictionary under “redundant” it says “See redundant”.
And it’s not just Advil that markets like this. Michelle & I saw products by Tylenol, Bayer, etc., with labels specifically for migraines, but the ingredients the same as their regular products. I would have been somewhat impressed if the migraine products cost more, but the prices were even the same.
I have to wonder are people REALLY that stupid or are these companies just really smart?