Set It Right In Camera with Photojojo’s White Balance Lens Cap

It’s a question that comes up often in my Lightroom & Photoshop classes – what’s the best way to white balance my images?

In the world of post-processing there are a number of answers to that question. Photoshop has Levels & Curves, Layers & Filters, you can click with eyedroppers  or use the new On-Image-Adjustment Tool  in CS4. Photographers using Lightroom have a more straightforward approach as white balance is the first adjustment in the Basic panel under the Develop module. However, beginners & advanced users alike must acknowledge the time it takes to white balance an image regardless of the steps you choose to take. As a production specialist, I’m always looking for ways to reduce the time spent on tasks. My students know that I preach “Actions, Presets, & Macros” because my time is valuable to me. It’s true, I can make Photoshop sing, and Lightroom seemingly bends to my will (I kid, I kid), but the smartest way to white balance your images is to do it right in camera.

*cue music*

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