A.J. Wood is a Principal Solutions Consultant at Adobe working directly with enterprise customers to show how Adobe’s creative and AI solutions help with real business outcomes. He has been ranked as the #1 Adobe Instructor WORLDWIDE more than once, and recognized multiple times as a MAX Master Speaker. A.J. is best known for his straightforward speaking style, and ability to communicate complex ideas in the simplest terms. He has produced hundreds of videos, and his YouTube series has over 4 million views. A creative technologist, A.J. has worked as a musician, studio engineer, photographer and network mercenary.
“Creatives should charge by the job, not by the hour.”
A.J. is passionate about leveraging technology for better creative workflows. He encourages professionals to get the most out of their software & hardware, continually explore more efficient techniques, and adopt new tools as they are added to applications.
A Photoshop expert, A.J. has led users from the Clone Stamp to the Healing Brush, explored Content-Aware Fill (surprise you’ve been using AI for over a decade), to the latest Firefly and third-party generative AI capabilities across the Adobe ecosystem.
A.J.’s philosophy is “Creatives should charge by the job, not by the hour.”
It is that idea that drives A.J. to encourage education and exploration of AI in creative workflows. He understands that staying stagnant in old habits leaves experienced professionals behind. Prompt-based editing, node-based automation, MCPs, multi-modal outputs, AI is driving not only features, but new creation methods.
A.J. preaches, “New users tend to start on the newest tools and latest techniques.”
Enterprise organizations tend to get locked into a process, which can discourage new team members. Finding ways to look for creative efficiencies encourages contribution and breaks the boredom of repetition on the job.
“New users tend to start on the newest tools and latest techniques.”
A.J. honed his teaching and presentation style supporting the arts & technology communities in Dallas/Fort Worth. When Adobe had official user groups for InDesign and Acrobat, he led the Dallas chapters often meeting with Adobe product teams.
A.J. has created content for top-ranked websites including LayersMagazine.com, TipSquirrel.com & GeekBeat.TV. A.J. has been published in Photoshop User Magazine, and was recognized locally by Collin College’s Instructor Spotlight. He travels throughout the USA delivering seminars on Adobe products, and has presented at various conferences including Adobe MAX, Big Design, HOW Design Live, D2WC, Rocks Digital, Emerging Tech, Industry Giants, OpenCamp, AIGA, & PPA sponsored events.
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The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of Adobe or any other company, partner, sponsor or organization.