Today is the official Adobe CS5 launch event, and there are plenty of things to get the creative community excited. The web has been a buzz the past month as Adobe started releasing sneak peeks of features via social media sites. The most talked about feature has been Content Aware Fill inside of Photoshop CS5. The hype surrounding that feature has been GINORMOUS with speculation the feature was a stunt. Now we know it’s here, and let me tell you it’s going to be a game changer. In fact, the entire suite has much to offer aspiring creatives.
Here are some highlights from the launch event:
- Native 64-bit processing Mac & PC
- Introduction of Flash Catalyst bridging the gap between designers & developers
- Omniture for business analytics
- CS Review for online collaboration
- New stroke options in Illustrator
- Dreamweaver supports content management systems such as WordPress, Drupal & Joomla
- Flash development port to the iPhone* (which looks to be blocked by Apple’s change to SDK)
- Animation & interactive elements for InDesign
- Automated roto-scoping with After Effects
- HDR, Noise Reduction & Lens Correction for Photoshop (I already mentioned Content Aware Fill)
- and too many features to list in a single blog post
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To see all the new features coming with CS5 jump over to AdobeTV. To get your Photoshop fix in, visit the NAPP learning center. You can also join me and other Photoshop Nuts over at TipSquirrel where we’ll have our own take on CS5 the next two weeks.
Yesterday, Janine Smith posted a Photoshop tutorial over on TipSquirrel entitled Cubism. If you don’t know Janine, she’s an award-winning photo restoration artist, and MUCH MORE creative than myself. Before you watch my video, be sure to read her tutorial. (That’s where you’ll find the PSD file Janine created that I use in the video) It’s a great idea, and I wish I had thought of it. Being the Photoshop technician that I am, I quickly broke down the steps to come up with Cubism 2.0. That’s the great thing about Photoshop–talk to 100 different experts you’ll get 100 different methods to accomplish the same task. Thanks to Janine for being this morning’s Photoshop inspiration. Enjoy!
After months of speculation, followed by the device’s introduction–the iPad is here. I didn’t buy one, nor did I intend to make a purchase, but let me tell you why I will anyway.
My initial thought is the iPad is for content consumption not content creation. It’s not as powerful as my Macbook Pro which I use for tethered photography, Lightroom & Photoshop processing. It’s not as portable as my iPhone which aside from the obvious mobile features is really my handheld portfolio. I don’t have a pressing need for a third device. However, as a business owner, I can’t ignore existing or potential customers. It doesn’t matter what I think about the iPad–300,000 iPads sold on the first day. Twitter was a buzz, mainstream media jumped in, and the Apple fanboys enjoyed the Rapture as the iPad finally arrived in stores last Saturday. If you’re an iPad naysayer you probably want to jump in and tell me about it’s lack of Flash media support, remind me that tablet computers have never been mainstream, but that’s not the point. Apple didn’t make the iPad for the Power User, the technophile or gadget geek–the iPad is a consumer electronic device.
Consumers don’t care about how technology works, they just want it to work. Consumers expect a dial tone when they make a call, they’re not interested in how many hops the call is routed through. Consumers don’t debate the advantages of HDTV vs standard definition, they just want to watch their TV shows. Apple has created a device that my retired parents will love with proven iPhone technology so simple my two-year old daughter already uses it. Apple isn’t creating a new market, as much as they are recognizing the needs of an existing consumer base. Anyone will be able to use an iPad because the learning curve isn’t steep. Will everyone take advantage of all the nuances of the device? Certainly not, but that’s the same for a lot of consumer electronics out there. HDTVs are more common now that prices are under $1000, but only the home theater enthusiast is going to pay money to calibrate their LCD screen if they don’t tweak settings themselves.
We as content creators cannot ignore how consumers are accessing our products. Scott Kelby wrote a post this morning on how the iPad affects photographers, and I would add all industries should pay attention. In this global marketplace, you have to take advantage of every opportunity that presents itself. Making your content available for the iPad while time consuming AND financially redundant is the smart choice because leaders are proactive not reactive. While many people are focusing on iPad apps, Terry White mentioned the opportunity for eBook self-publishing with Adobe InDesign. That’s right, my mother could very well publish that cookbook she’s always dreamed about, and make it accessible to 300,000 people today.
In summary, it remains to be seen if the iPad will be the revolutionary device Steve Jobs claims it will be, but I’m not going to stand around on the sidelines waiting to find out.
I’m still coming down from the high that is Photoshop World. Truly, as an adult it has become my favorite holiday. This was my 6th visit to PSW, but the first time I’ve attended in the spring. It was fun to catch all the great performances BEFORE everyone has a chance to talk about it on Facebook & Twitter. The party’s a lot more exciting when you don’t know what’s coming.
I thoroughly enjoyed the time spent in Orlando, and it was great to meet so many Twitter & Facebook folks in person for the first time. Chatted with Adobe folks at the Tweetup, and celebrated my 40+ birthday during the NAPP forum party. I met the genius that is @ErikBernskiold, chatted with fab designer @Firgs, hung out with the likes of @Elorg, @EGower, @AprilAndrews & the infamous @Vanelli. Caught up with friends Dawn, Terry & Heather, had a chance to chat some with David Ziser and his lovely wife LaDawn. I have been through most of the classes at PSW, so I was really looking forward to seeing new presentations. Zack Arias DID NOT disappoint. Walked away humbled, and excited at the possibilities. Of course, you can’t go wrong watching Joe McNally, and I enjoyed catching RC talk about websites for photographers & Rod Harlan share his knowledge of social media. Missed Alan Hess Precon, but had a chance to catch his session, and chat with him after the After Party. Some amazing talent at PSW, met Michael Green at the NAPP forum party (he’s featured in the Westcott catalog don’t ya know), Joey Wright at BB Kings (designers who photograph have an edge), chance encounter with Sandy Foster (from Dallas) at the NAPP forum party the day before she won the Vinny–CONGRATS AGAIN!!!
People ask me why I attend over & over–how could you not want to be around the best in the world as often as possible? I can’t emphasize this enough Photoshop World is THE learning conference to attend if you are a creative. I’ve been to Imaging USA, MacWorld & other events. Other conferences serve as infomercials for their presenters & vendors. PSW is not only a fun place to network with other creatives, THIS conference provides classes that educate, inspire & motivate the artist in all of us.